A COMPLETE PERFORMANCE SYSTEM
FOR IN-SEASON PLAYERS
A season-long system designed to help competitive players stay sharp, manage fatigue, and perform at their best, and continue to develop, without burning out or losing rhythm.
In-Season System
What's Inside:
DAILY IN-SEASON GUIDANCE SYSTEM
A daily decision-making framework that tells you what to prioritize, and what to avoid, based on your current load and schedule.
IN-SEASON DEVELOPMENT WORKOUTS
Skill maintenance and light progression workouts designed to improve without draining your body or nervous system.
CONFIDENCE & MENTAL SKILLS TOOLS
Selected tools from the Mental Skills Academy to help you stay composed, focused, and confident throughout the season.
EXCLUSIVE IN-SEASON RESOURCES
Guides and breakdowns covering sleep and recovery, nutrition, travel optimization, game-day activation, and daily mobility
Stop guessing during the season. Train with clarity, intention, and confidence.
THE BAM DIFFERENCE
What is the in-season system?
This is not a traditional workout program. The In-Season System is a decision-making framework that helps you answer one question every single day:
What should I do today to be at my best when it matters, but to still improve and pass my competition?
It adapts to:
• Game schedules
• Minutes played
• Sleep & fatigue
• Practice intensity
• Your level (youth → pro)
This is how high-level players actually manage their seasons.
BUILT AROUND REAL SCHEDULES
This system adapts to game days, practice intensity, minutes played, travel, sleep, and more.
All while balancing improving and performing.
No generic plans
Learn how to listen to your body
Daily tracking to easily make decisions
Ultra efficient development
If you don't improve in-season, you're missing out on months of development.
The best training programs in-season ensure that, even in 15 minute sessions, players challenge themselves in the right way for real improvement
A list of 2-minute "calibrations" to choose from
All-around and specific skills sessions to choose from
Learn how to customize it to your role
Athleticism & Pain management
Availability is the best ability, and playing pain-free is priceless during your season.
Not to mention, it being the season doesn't mean you can't get more athletic!
Plenty of options for performance training sessions
Daily mobility and injury reduction work
Strategize how hard to go each day to optimally progress
WITH THE SYSTEM
You’ll notice:
YOU FEEL SHARP LATE IN THE SEASON
Instead of fading as the season goes on, your rhythm and confidence improve, while also developing when most tend to plateau.
YOU KNOW EXACTLY WHAT TO DO DAILY
No guesswork. No figuring it out randomly. You understand why you’re doing what you’re doing, both on the court and in the weight room.
YOU PERFORM MORE CONSISTENTLY
Game-to-game performance stabilizes both physically and mentally, and you can bounce back from poor performances more easily.
SUCCESS STORIES
REAL COACHES, REAL GROWTH
See how we've transformed sports businesses like yours.
Brantley Osborne
West Virginia
“In just two months of being with By Any Means, business has been awesome. Running your own business can be a lot, and to really do it the right way, you need a team. They’ve become the backbone of what I do—providing a ton of resources and helping me run the overall business. It’s a collaborative process. Every move we make is a discussion. I didn’t have to give up anything—it’s still my business, but now I’ve got a team I can run ideas through, get tips, and move in the right direction. Most importantly, it frees me up to do what I do: coach basketball.”
Zoran Savic
Toronto
“If you’re thinking about taking that first step—take it. I started as a kid who just loved basketball and didn’t expect much to come from it. Fast forward, I’m now a full-on business owner, traveling the world, meeting amazing people, and growing in every way. My personal life is better, I’m healthier, my relationships are stronger, and I’ve become a better communicator and listener. Even if none of this pans out, it’s already a net positive. But you’ve got to be locked in. It starts with investing in yourself.”
Elijan de Guzman
San Jose
“Since joining BAM, everything’s been super smooth. It’s helped me take a real step forward in my business. The resources, the connections, and the support have been a dream come true. I’ve mixed my passion for basketball with my passion for helping people grow. Before BAM, it felt a little lonely. Now I’ve got a network, I’ve hosted my first camp with 30 people, and financially I’m doing way better thanks to the systems and membership program. It’s been nothing but great news.”
The Reality of In-sEason Training
MOST PLAYERS TRAIN THE WRONG WAY IN-SEASON
We asked over Virtual Academy members about their in-season habits:
Far too many players waste the work they put in during the off-season. Don't let this be you!
THE process
HOW IT WORKS:
01
Purchase the Program
Register today to get started immediately!
02
GET ACCESS
Head to your email for access instructions.
03
Open in browser or the app
Access your program within minutes!
04
Get Started & Stay in Touch
Use the app DM to shoot us questions & stay in touch!
Your Questions, Answered
FREQUENTLY ASKED QUESTIONS
Is this a workout program?
No. The In-Season System is a decision-making and guidance system that helps you choose the right type and amount of work each day during the season.
Who is this for?
Middle school, high school, college, and professional players. The system adapts to your level, schedule, and workload.
How much time do I need to commit each week?
As little as 20–30 minutes on lighter days, and more when appropriate. The focus is efficiency, not volume.
Can I use this with team practices and games?
Yes — that’s the point. This system works around practices and games, not against them.
Do I get lifetime access to the content?
Yes, the ISS is a one-time payment, lifetime access program!
Is it customizable?
Yes. Daily guidance adapts to minutes played, fatigue, practice intensity, travel, and game schedule.
Are there refunds?
No refunds are accepted on Virtual Academy programs.
SUCCESS STORIES
REAL RESULTS:
How we've helped players just like you transform their game virtually
Karl, Sweden 🇸🇪
Staying consistent on the Virtual Academy helped Karl consistently elevate each year. He's now not only playing, but killing, in 2nd division Sweden as a teenager!
Jordan, Australia 🇦🇺
Jordan dialed in on the mental side of the UDHQ and absolutely exploded the next season!
Coach-Led. Expert-Backed.
Meet the team
We don’t just support sports businesses—we run one too. Our team knows what it takes to attract athletes, manage operations, and scale sustainably because it’s what we do every day. We build the same systems for you that we use ourselves.
Coleman Ayers
Founder
Zoran Savic
Systems Director
Cam Wells
Director of Content & Partnerships
Mike Eluki
Operations Director & Business Consultant
Alex Silva
Business Consultant
Davis Ramos
Head of Marketing
If you're not familiar...
About BAM & Coach Coleman Ayers
10 years of coaching experience with youth, NCAA, and professional athletes.
Author of two best-selling books dissecting the science and art of basketball through the lens of skill acquisition and movement.
Coaching experience in 35 countries.
Provides consulting, film breakdowns, and training programs to NBA and EuroLeague players year-round.
Plans and executes coaching for 200+ youth players across 7 academies and spreads innovative coaching content to an audience of 600,000 people globally.
This system was built through years of coaching, testing, and refining what truly helps players grow, both on and off the court.
READY TO Go?
Revolutionize Your Training Today!
Medical Disclaimer:
Please note that as with any resistance training program, there are inherent health and safety risks that accompany the completing the Ultimate Athleticism Program. By performing the program, you are agreeing that you have been screened by a medical professional to clear you for intense exercise, and that By Any Means, LLC is not liable for any health issues, injuries, or worse that come about. No information in the program is considered professional medical advice, this is strictly a blueprint for basketball players to safely train in the gym.
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